What is graphic communication?

Graphic communication focuses on the design, development and delivery of visual pieces used to relay specific information, ideas or emotions. Graphic communication professionals use a variety of media to convey their ideas, like animation, photography, graphic design and illustration. Many graphic communicators also use software and computer-based visual creation tools to help them create digital media projects capable of communicating messages to their audience.

Using visual tools, communicators can deliver a message to audiences in impactful ways that trigger emotional and connective responses. Visually appealing messages and well-designed images are often more attention grabbing and can engage audiences more easily than text or speech alone.