The Power of the Portrait:
Portraits, Self Portraits and Identity
Experiment with different layouts and designs.
Use black and white and colour, text, illustration, double exposure etc.
Streetwear Branding and Design
It’s one of the biggest fashion trends of the last 30 years, but despite sharper styling and direction, the key to authentic streetwear comes from grassroots.
Worth an estimated $165 billion worldwide, streetwear has become one of the biggest trends on today’s fashion landscape. Rooted in the counter-cultures of the 1980s and 90s, the pioneers of the style were skateboarders and surfers in the US.
In its early days, streetwear was crafted by the people wearing it, with skaters and surfers customising garments with personalised logos and slogans. As things progressed, brands began to emerge, with Stüssy and Freshjive being established in the 1980s, and the likes of Supreme, 10.Deep and Bape following in the 1990s.
Once led by fashion subversives, the success of today’s labels largely comes from in depth social media savvy, polished graphic design and high-profile partnerships. Fans queue for hours for first pick of Supreme stock drops; they’re willing to spend far beyond the face value to get their hands on limited edition Bape merchandise.
Read Brief Below
Read the brief carefully and respond:
Create a portfolio of work to include:
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8-10 research pages on the history of streetwear, brands you like and logo design.
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Mindmap/moodboard of your own ideas for a streetwear brand, to include your brand identity/aesthetic.
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8-10 logo designs.
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8-10 designs for your streetwear clothing.
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a series of outcomes, layouts of your chosen designs on clothing. A photoshoot and a lookbook.
Deliverables
Brands to research:
Design inspiration:
Start pinning ideas and getting them into your sketchbooks, find elements within these ideas that you would like to include in your own designs, then respond and experiment!!!!!!
